I thought I would post this for two reasons. Firstly, to illustrate the different approaches to selling at a high level here and in the US. Whilst, I have no doubt car salesman are dodgy the world over this is actually a reasonably slick video. Porsche dealers locally still have very limited interaction with their client base and they certainly wouldn’t lower themselves to do a video. Having dealt with them in the past their customer service seemed to be a good reason to buy something else. Secondly, when the Cayman come out i thought….so what. But i have begun to change my mind – which in itself is a rare thing.
A wonderfully straightforward and understated overview from Ryan. He did not use the word ‘Awesome’ once, which was nice…Perhaps a case of under-sell and over-deliver, unlike most marketing.