Given the importance of wealth in this day and age, the decision to take a portion of your hard-earned money and make an investment should not be an easy one. After all, we all know that it can be a risky endeavor, which requires special knowledge and expertise in a highly volatile market.
One way to increase the chances of seeing more cash in your pocket is by choosing the right investment manager. These professionals make investments in portfolios on behalf of their clients, making sure that the investors remain happy with the size of their bank accounts.
When choosing an investment manager, there are four factors that potential clients usually consider, or what are often called the “four Ps”(link is external): philosophy, process, performance, and people. Of course, when allocating your assets to someone, you would want to know how that person makes decisions, how his or her philosophy is applied, and whether or not there has been consistent, satisfactory performance in the past.
More here – Psychology Today