With Kodak tettering on the edge of oblivion I wonder what the execs at Kodak said when they first saw a digital camera. Probably something along the lines of that will never catch on.
The interesting this is that despite Kodak going the way of the dinosaur people seemed to be willing to buy the stock right up until the end. I suppose they have been sold a wonderful turnaround story by a broker where is some strange alternate reality people go back to loading cameras with film and buying flash cubes to stick on the top of their instamatic cameras.
It was reported on last nights news that Kodak actually developed one of the first digital cameras and Yes, they all sat down and decided there was no market for it!
I heard that and damn near fell out of bed – I hadnt known that at all. Tim Harford talks about the failure of large companies to adapt to changes in technology/markets in his book Adapt