I have written about Kodak before and its failure to adapt to the disruption caused by its own invention and this piece by Kenny Suleimanagich is a neat little synopsis of how it all went wrong.
See also Adapt by Tim Harford.
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I’ve still got my folks old Kodak Instamatic 104.
It’s an challenging dilemma for any company. Years ago in my Shell life, I was aware (not involved) of a Shell study to find out what made company’s last.
Found this link which summarises the findings from someone who was involved.
http://www.businessweek.com/chapter/degeus.htm