My daughter is soon due to change schools and I recently spent an hour being shown around a potential destination for the next seven years of her education. As we were being told about how many lunch options there will be available each day, my mind started drifting off into the topic of decision making under uncertainty (a very tedious character trait). Choosing the ‘right’ school for your child can be an incredibly tough decision and, much like investing, the difficulty stems from the challenge of disentangling signal from overwhelming noise.
More here – Behavioural Investment
