One of the main challenges faced by professional investors is that good behaviours are often in direct conflict with our own interests. This is either because our incentives are misaligned – what’s beneficial for the business or my career is not necessarily good for my client – or we feel compelled to meet the erroneous expectations of what good investing behaviour is. This profound dissonance means that there are plenty of things that professional investors should be saying, but really can’t.
More here – Behavioural Investment
